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Advance praise for The “Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In The Carrot Principle, they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance.” —John Mullen, Global Chief Executive Officer, DHL Express “The Carrot Principle is a must-read for those who look to accelerate the performance of their organization with an engaged workforce. Gostick and Elton are right on the mark that the power of recognition is the key to winning with your people and your customers." —Ron Nelson, Chairman & CEO, Avis Budget Group, Inc. “To succeed in today’s ultracompetitive workplace, it is imperative that you have highly motivated people. The Carrot Principle provides managers with an exceptional tool to recognize people for their contributions to your success while outlining a process to perpetuate a culture of recognition throughout your entire organization.” —Corey A. Griffin, Chairman and Chief Executive Officer, The Boston Company Asset Management LLC (A Mellon Financial Company) “The Carrot Principle not only shows you why, but also how to use recogni- tion and appreciation. This book, as part of your overall operating strategy, will help in obtaining and maintaining a highly motivated workforce that will drive your business toward success.” —Harry Paul, coauthor of Fish! A Remarkable Way to Boost Morale and Improve Results and Revved! An Incredible Way to Rev Up Your Workplace and Achieve Amazing Results “The Carrot Principle should be required reading for every CEO and aspiring CEO, manager and aspiring manager, every business school student in the world, and every basketball coach. This is the premier prescriptive book on recognition, revealing not only why, but also providing a road map about how.” —Scott O'Neil, Senior Vice President, Team Marketing and Operations, National Basketball Association