Advance praise for The
“Gostick and Elton are the undisputed thought leaders in employee motivation
and recognition. In The Carrot Principle, they not only provide the statistical
proof that recognition will drive business results, but show how great
organizations are using these tools to inspire performance.”
—John Mullen, Global Chief Executive Officer, DHL Express
“The Carrot Principle is a must-read for those who look to accelerate the
performance of their organization with an engaged workforce. Gostick and
Elton are right on the mark that the power of recognition is the key to winning
with your people and your customers."
—Ron Nelson, Chairman & CEO, Avis Budget Group, Inc.
“To succeed in today’s ultracompetitive workplace, it is imperative that you
have highly motivated people. The Carrot Principle provides managers with
an exceptional tool to recognize people for their contributions to your success
while outlining a process to perpetuate a culture of recognition throughout
your entire organization.”
—Corey A. Griffin, Chairman and Chief Executive Officer, The Boston Company Asset
Management LLC (A Mellon Financial Company)
“The Carrot Principle not only shows you why, but also how to use recogni-
tion and appreciation. This book, as part of your overall operating strategy,
will help in obtaining and maintaining a highly motivated workforce that
will drive your business toward success.”
—Harry Paul, coauthor of Fish! A Remarkable Way to Boost Morale and
Improve Results and Revved! An Incredible Way to Rev Up Your Workplace
and Achieve Amazing Results
“The Carrot Principle should be required reading for every CEO and aspiring
CEO, manager and aspiring manager, every business school student in the
world, and every basketball coach. This is the premier prescriptive book on
recognition, revealing not only why, but also providing a road map about how.”
—Scott O'Neil, Senior Vice President, Team Marketing and
Operations, National Basketball Association
